How it works

From a list of names to a weekly plan.

Four steps keep the work visible without turning relationships into transactions.

  1. 01Name-storm

    Bring the people who come to mind into one place without filtering them first.

  2. 02Make four honest reads

    Use C.A.R.E.™ to record what you know about Capacity, Attributes, Relationship, and Engagement.

  3. 03Watch it sort

    See the list become a visible strategy instead of deciding from memory or urgency.

  4. 04Work your weekly plan

    Choose the next faithful move, follow through, and return when it is time.

Inside Kindred v1

See the work clearly enough to choose what comes next.

This product view uses fictional demonstration data. Its workflow and counts are derived from the current Kindred interface, presented in the approved public language.

Fictional composite names and relative dates are used in the maintained Kindred demo account. No donor record or customer result is shown here.

For fundraisers, and the teams behind them.

Share the stewardship without turning people into a pipeline.

Relational fundraising should not depend on one person remembering everything. Kindred gives teams enough shared clarity to keep promises, coordinate meaningful work, and learn together, without making private reflection public or turning activity into surveillance.

Know who is carrying what.

Give every shared Relationship and commitment a clear steward, return point, and appropriate visibility. A handoff preserves legitimate history, reason, and promises.

Make the CRM more useful.

Kindred holds discernment, Strategy, preparation, Relational Moves, and shared practice while governed source systems remain authoritative where appropriate.

Reflect without surveillance.

Team administrators can see ownership gaps, unresolved commitments, Season progress, participation, outcomes, and where support is needed. They do not receive private Cass conversations, intimate friendship evidence, or fundraiser-faithfulness rankings.

Learn what is working.

Reporting examines respectful invitation resolution, completed promises, forms of participation, Strategy and method response, waiting or continuity risk, Season learning, and fundraising results without claiming software causation.

The current v1 CRM boundary

Kindred brings forward what you need from the CRM, then returns the right record after the relational work is done. You remain in control of what moves between them.

The current web v1 can import a file of names into a fundraiser's account and lets the fundraiser review the mapped result before saving it. It does not yet provide a live bidirectional CRM connector, automatic write-back, or a self-serve CRM export. Team and Growth implementation can define a governed, human-reviewed handoff; any selected connector, custom mapping, or automated exchange must be separately scoped and tested before it is represented as live.

Shared visibility should help a team care more faithfully, not watch one another more anxiously.