Relational clarity
See the people. Choose the next faithful move.
CRMs store information. Kindred creates relational clarity.
You do not need to carry every relationship, possibility, and promise in your head. Kindred helps you discern whom to approach, prepare thoughtful invitations, follow through, and steward each relationship over time.
Kindred carries the remembering, so you can be fully present with the person.
Burdened → Seen → Clear → Confident → Present → Faithful → Released
Cass is a steady, non-anxious guide. Cass supports human discernment and remembering, but never replaces judgment, creates artificial intimacy, or acts autonomously on a relationship.
A Monday morning · composite example
Before
Her people are scattered across a spreadsheet, her phone, two notebooks, and her own memory. She needs to raise another $1,400 a month, and every name feels equally urgent. The week begins with a knot in her stomach and no trustworthy way to decide what comes first.
After Kindred
She makes a few honest C.A.R.E. reads and begins to see the people and the path forward:
Four relational lenses. Five honest inputs.
Kindred asks for honest, revisable observations, not a verdict on a human being. The visible sort helps set relational intensity and Strategy. It never replaces judgment.
Monthly High Hope and Annual High Hope are planning possibilities, not predictions, promises, or measures of worth.
Real signs that connect this person with you, the mission, or the opportunity.
The trust, history, and genuine connection that already exist.
How this person is participating or responding now, because relationships change.
Three Strategies. Many human ways forward.
Strategy guides preparation, personal attention, and follow-through. It does not force one communication channel or determine anyone's importance.
Create room for a direct, thoughtful conversation with the highest preparation and personal attention.
Open a personal door with relevant communication, a clear return point, and faithful follow-through.
Create a welcoming, lower-pressure way to encounter the mission and respond freely.
Before the first gift
Begin with a person, not a pipeline. Make a thoughtful invitation, receive a real response, and remain faithful to the relationship.
A yes is not the only faithful outcome. Kindred helps you keep the promise, return when expected, and bring the invitation to respectful resolution.
The first-gift threshold
Something has changed. A person has chosen to participate, and stewardship begins. The gift confirms that something was given. A human confirms whose relational journey changed and what faithful care now requires.
After the first gift
The Path reflects the relationship that truly exists. These profiles are human-confirmed reflections, never levels, scores, or automatic advancement.
The recurring rhythm
Organizations adapt timing and activities while the relational purposes remain recognizable.
A person has given, while the relationship may still be new, limited, or primarily transactional.
Mutual work, resources, expertise, access, or opportunity begin creating value in both directions.
Participation becomes more personal and mutual through presence, insight, encouragement, advocacy, or practical support beyond money.
Mutual care, trust, shared mission, and presence have become a freely chosen and enduring part of life.
A larger gift does not move someone forward. Relationships may deepen, remain where they are, or change in either direction.
Inside Kindred v1
This product view uses fictional demonstration data. Its workflow and counts are derived from the current Kindred interface, presented in the approved public language.
C.A.R.E. Fundraising System
See the invitations that need attention and the stewardship promises that need care.
01 / Invitation practice
For people who have not yet given
02 / Stewardship practice
For people who are already giving
The dashboard points to unfinished relational work. It does not rank a person's worth.
Fictional composite names and relative dates are used in the maintained Kindred demo account. No donor record or customer result is shown here.
For fundraisers, and the teams behind them.
Relational fundraising should not depend on one person remembering everything. Kindred gives teams enough shared clarity to keep promises, coordinate meaningful work, and learn together, without making private reflection public or turning activity into surveillance.
Give every shared Relationship and commitment a clear steward, return point, and appropriate visibility. A handoff preserves legitimate history, reason, and promises.
Kindred holds discernment, Strategy, preparation, Relational Moves, and shared practice while governed source systems remain authoritative where appropriate.
Team administrators can see ownership gaps, unresolved commitments, Season progress, participation, outcomes, and where support is needed. They do not receive private Cass conversations, intimate friendship evidence, or fundraiser-faithfulness rankings.
Reporting examines respectful invitation resolution, completed promises, forms of participation, Strategy and method response, waiting or continuity risk, Season learning, and fundraising results without claiming software causation.
The current v1 CRM boundary
Kindred brings forward what you need from the CRM, then returns the right record after the relational work is done. You remain in control of what moves between them.
The current web v1 can import a file of names into a fundraiser's account and lets the fundraiser review the mapped result before saving it. It does not yet provide a live bidirectional CRM connector, automatic write-back, or a self-serve CRM export. Team and Growth implementation can define a governed, human-reviewed handoff; any selected connector, custom mapping, or automated exchange must be separately scoped and tested before it is represented as live.
Shared visibility should help a team care more faithfully, not watch one another more anxiously.
One Kindred methodology. Two ways of speaking.
Kindred offers the same complete relational fundraising practice in two editions. The difference is not capability, price, or access. It is the language and grounding through which Cass teaches, reflects, and guides.
Christian
Using Scripture and the language of calling, generosity, and faithful stewardship. Scripture and deeper theological reflection remain contextual, non-coercive, optional, and never prerequisites for completing work.
Community
Using the language of care, participation, community, and mutual transformation. It is independently authored, not Christian content with religious words removed, and it does not collapse into generic nonprofit advice.
During signup, you will choose the Kindred experience you would like to begin with. You can preview both. This is not a declaration of belief or identity.
Different language. The same commitment to truthful invitation, human freedom, mutual participation, and faithful stewardship.
A complete relational practice, not another login.
Christian and Community editions include equal capability at the same price. Privacy, accessibility, export, correction, and the complete core methodology are never paid upgrades.
Kindred Individual
or $390 annually · one user
Personal practice with People who came to mind; C.A.R.E. and sort; Strategies; The Approach, threshold, and Path; Seasons; personal Moves, Engagement Plans, calendar, Cass written guidance, personal reporting, and file import/export.
Begin with KindredKindred Team
plus $2,500 implementation · up to 10 users
Everything in Individual plus shared Relationships and ownership; roles, permissions, handoffs, shared Seasons and Plans, Team Stewardship, essential reporting, CRM-ready handoff, and a 30/60/90-day success baseline.
Explore Kindred for your teamKindred Growth Scoped availability
implementation from $5,000 · up to 30 users
For larger or more complex teams requiring deeper integration, governance, reporting, migration, and rollout support. Larger teams are scoped individually.
Discuss Kindred GrowthWe do not simply give your team another login. We help you establish a shared relational fundraising practice with your real people, responsibilities, CRM, calendar, and next Season of work.
Begin with the relationships already in your care.
You do not need a perfect database, a finished campaign, or a complete fundraising plan. Bring the names, questions, and promises you are carrying now. Kindred will help you find a faithful place to begin.
See the people. Choose the next faithful move. Keep the promises that matter. Let the rest return when it is time.