Capacity
Roughly, what might this person be able to give if they chose to? A rough read, never a judgment.
Four relational lenses. Five honest inputs.
Kindred asks for honest, revisable observations, not a verdict on a human being. The visible sort helps you choose a Strategy. It never replaces judgment.
Roughly, what might this person be able to give if they chose to? A rough read, never a judgment.
Do they share your heart for the mission? Belief and alignment matter more than any number.
How close are you, really? A dear friend and a distant contact deserve different first steps.
Are they leaning in lately, opening notes, replying, showing up? Or have things gone quiet?
Kindred helps prioritize attention, not human worth. A person's value is never determined by their capacity, their engagement, or their likelihood of giving. The reads simply help busy fundraisers decide where to start this week, so the quiet, faithful people are not forgotten while the loud urgent ones take all the air.
Score each person once for capacity, attributes, relationship, and engagement, then watch the list reorder itself. The order is the plan. No agonizing. No favorites. Just clarity you can act on.
The relief of a spreadsheet that finally thinks the way you do, with the warmth of remembering these are friends, not line items.
Demonstration with seven sample relationships.
Every person lands in one of three strategies, each with a next move you can act on. Sort the list above to see where everyone goes.
Top third of the list
Your closest, highest-hope friends. A warm, face-to-face invitation.
Middle third of the list
A personal written invitation, backed by a verbal follow-up.
Bottom third of the list
Warmth and mission exposure through a broad, gracious invitation.