Know who to prioritize, how to engage them, and what relational move to make next.
CRMs store information. Kindred rOS creates relational clarity.
Kindred rOS is a human-centered planning workspace for fundraisers and the teams that equip them, built so the friendships never get lost inside the fundraising.
New here? We'll walk you through a name-storm, then sort everyone into clear strategies.
Once you're set up: add or import your people, make a few honest reads, and see your first prioritized plan, who to contact today, in minutes.
Fundraisers using this approach have raised more than $75 million.
Her people are scattered across a spreadsheet, her phone, two notebooks, and her own memory. She needs to raise another $1,400 a month, and every single name feels equally urgent. So the week starts with a knot in her stomach and a blank page.
She brings those relationships into Kindred, makes a few honest reads, and finally sees a path forward.
She doesn't start the week with guilt. She starts with the next faithful step.
This is the bridge from a scattered list to a plan you can trust. Four quick reads per person help Kindred understand where each relationship is, so it can suggest a wise next step. Nothing here is a verdict on a human being.
Roughly, what might this person be able to give if they chose to? A rough read, never a judgment.
Do they share your heart for the mission? Belief and alignment matter more than any number.
How close are you, really? A dear friend and a distant contact deserve different first steps.
Are they leaning in lately, opening notes, replying, showing up? Or have things gone quiet?
Kindred helps prioritize attention, not human worth. A person's value is never determined by their capacity, their engagement, or their likelihood of giving. The reads simply help busy fundraisers decide where to start this week, so the quiet, faithful people are not forgotten while the loud urgent ones take all the air.
Score each person once for capacity, attributes, relationship, and engagement, then watch the list reorder itself. The order is the plan. No agonizing. No favorites. Just clarity you can act on.
The relief of a spreadsheet that finally thinks the way you do, with the warmth of remembering these are friends, not line items.
Every person lands in one of three strategies, each with a next move you can act on. Sort the list above to see where everyone goes.
Top third of the list
Your closest, highest-hope friends. A warm, face-to-face invitation.
Middle third of the list
A personal written invitation, backed by a verbal follow-up.
Bottom third of the list
Warmth and mission exposure through a broad, gracious invitation.
The people who already give live in The Pool. There is no sorting here. The one question is simpler and kinder: what kind of C.A.R.E.™ does this relationship need now?
A steady rhythm of gratitude, honest reporting, and renewal, so no one who said yes ever slips out of view.
This counts your faithfulness, never a ranking of people.
Kindred rOS is the operating system for relational fundraising. Book a 30-minute call and we will show you how it creates relational clarity for your team and the people you serve.
Want a hand getting started? Book a 30-minute strategy session →
Account access is opening as we build. A call is the fastest way in for your team.
Fundraisers using this approach have raised more than $75 million.